First price adjustments since PreCOVID start Monday 4/14

Dr. Michael BucknellLiberation NewsletterLeave a Comment

It was almost universal, as you know, during COVID that everyone raised prices on everything. Some because they had to in order to survive. Probably more just because they knew everyone else was, so they could too without raising eyebrows. During that time there were many “giving advice” to use the opportunity to “raise yours even if you don’t need to” because nobody will question it. We still resisted. What we did do is switch from ChiroHealthUSA to Patient Options DMCO which meant patients no longer had to pay the yearly $49 membership, with us instead paying a “practice membership” taking the cost on ourselves to save everyone else $$$.

I hope you see we don’t take the decision lightly then as it’s taken us five years after that to make a move. In fact we haven’t raised our Pay Per Visit fee in around ten years. I asked Grok AI what the collective inflation rate has been over that time from 2015-2025, the answer is 40.9%! Yep, that means we are over 40% behind where we were in 2015….ouch. So that means we’re raising prices by 40% across the board right??

Well no, it’s not that bad. For the Pay Per Visit rate we’re going up on DMCO rates from $39 to $45. New sign-up WFL weekly plans from $150 to $159, and 2x/mo from $73 to $79, etc. However, if you are already on a plan your fee will not change as you keep the rate of your signed agreement (so long as you don’t discontinue it). So for the majority of patients, most are not affected if they’re already on a plan. If you are not and are currently Pay Per Visit, the Wellness for Life plan is now almost a buy 3 get 1 free ($45 x 3 = $135 vs $159 for weekly which also includes yearly x-rays).

Finally, we want to share that one of the outcomes of fee increases is staff pay increase. We do incredible things here, so we don’t like when we lose the best employees to other companies NOT doing incredible things. In this world sadly those who are willing to take advantage of “needs” often also become the highest payers from that excess. We’ve got some great people (I’m sure you’ll agree) so hopefully you’ll see this as a worthy increase.

* Also note that if you have recently gotten pricing quoted but have yet to come in as a New Patient, anything Monday or after will have to be recalculated based on new pricing.

Thank you as always for being a part of the Liberation family!!

About Dr. Michael Bucknell

Doctor Bucknell is a licensed and board certified Doctor of Chiropractic, well-known wellness expert on radio and TV, accomplished author, patent-holding inventor, and entrepreneur. He is extension faculty of Life University, served as the USA Judo, Wrestling, and Weightlifting team's Wellness Advisor and Team Doctor, and NBC Local 15 Gulf Coast's correspondent at the 2012 London Olympics.